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"My partner and I have two offices. We both practice in each office and we have an associate doctor who works with us in one of those locations. Before The Coaching Program, we were doing a tremendous amount of work, a lot of little things, running from chair to chair and being very worn out at the end of the day. The staff was stressed and the doctors were stressed. Everything was 'Fix it.' Fix this tooth, fix that tooth, take care of this emergency, and take care of that emergency. It was not fun to come to work. A lot of stress came from never knowing what to expect on the schedule. We didn't have any goals. We didn't know where we were headed. We just accepted the results at the end of the month. We were very much focused on single tooth treatment; taking care of the immediate problem and not looking at the broader picture. Therefore, patients often came back with subsequent problems that interrupted our day. It would have been better if we had taken care of all of the other problems in that particular area of the mouth in the first place.

Working with The Coaching Program has taught me how to focus on the total well being of the patient; how to look at their overall dental health and treat them with long-term solutions rather than short-term solutions. It gives me much greater satisfaction when I do complete treatment in an area of the mouth and know that that area is going to be strong and stable for a long time to come and that I don't have to worry about fixing an adjacent tooth when it breaks.

After working with Bob, our schedule is much better. The mornings aren't as hectic as they used to be. We used to see seven or eight patients in the morning, plus check hygiene patients, plus stick emergencies in between the scheduled patients. Now, we concentrate on one, two or maybe three patients in the morning. The mornings are much easier, and as Bob suggested, the morning is a much better time to do our more technical work because we're fresher. It makes a world of difference when you do that kind of work in the morning versus doing it in the afternoon when you're tired. We still have our aerobic time in the afternoon, but that's more of a winding-down time of the day because we're not doing such detailed technical work. And, we now have specific times for emergency patients so we don't have interruptions or surprises in our schedule. The schedule isn't perfect yet. We've still got a way to go, but there's a lot less stress for the doctors and the staff. In spite of being less busy and less stressed, we've seen our production and collection increase considerably. The staff appreciates the changes in the schedule and they also have benefited from our increased production and collection because of additional income they have earned from Bob's additional earned income system.

One thing I especially like about The Coaching Program is that we keep in frequent touch with Bob. You get motivated initially when you try to do something differently, but then you tend to get back into your old habits. The fact that we meet with Bob every month or two, keeps us focused on the goals we're trying to achieve. That has been extremely helpful in keeping the doctors and the staff focused.

Patients see a difference in our practice because we communicate better. We were always concerned about our patients' well being, but that concern has become more apparent. Because of the way doctors and staff communicate with our patients, it's more obvious to them that we want to satisfy their long-term goals and that we're trying to give them a healthy mouth that's going to last them a long time so that they don't have to worry about emergencies that invariably happen at the most inconvenient times. Patients also get more individualized attention because we're not rushing them through the office the way we used to.

We had a concern initially about the cost of The Coaching Program, but we recouped our investment in the program within the first eight months. We quickly realized that the investment was a drop in the bucket compared to the rewards we get from the program. Looking back, we have no regrets whatsoever about investing that money. It was well worth it. Over and above the financial return, I have a better outlook on the practice of dentistry. It's a lot more enjoyable coming to the office each day knowing that you that you've got a big case coming up, that you're not going to have a lot of interruptions, and that you've got the time you need to accomplish what you have to do. It's especially enjoyable because we have cut down on the stress.

We also wondered if it was the right time for us to do The Coaching Program and if we had the time to work with Bob. Well, I've learned that any time is the right time to work with Bob. The sooner the better - before you get into habits that are hard to break. It's something we should have done a long time ago. It would have saved us a lot of stress. In fact, if you feel like you're too busy to do The Coaching Program, that's why you need it! The Coaching Program will make you more efficient. It will free up your time. There's not a wrong time to work with Bob.
-- Dr. Henry Benson, Sandy Springs and Marietta, GA

"I was seeing all the patients I could see and doing all the dentistry I could do. I was stressed to the max. Stress! Stress! Stress! I was miserable. I was not doing the dentistry I was trained to do. Then I met Dr. Bob Willis and decided to make him my personal coach.

Dr. Willis' coaching makes you intelligently evaluate the way you run your practice. His personal coaching reached into every corner of my practice. Because he is a dentist himself, Dr. Willis' is 'doctor centered.' He spent a great deal of time coaching me individually in accordance with the personal game plan he helped me develop. Another part of his coaching that I found very valuable was the group sessions Dr. Willis conducts called Doctors' Continuums. For these sessions, Dr. Willis comes to our area and meets with our coaching group of dentists. As dentists, we almost always work alone and think our problems are unique. But when I get in one of Dr. Willis' group sessions, I realize we all have many of the same problems. Some of the dentists in the group have solved one aspect of a problem and some have solved other aspects. Working together under Dr. Willis' leadership, we get complete solutions.

The results have been spectacular! Our case acceptance has increased dramatically. Annual production was $725,000 when I started with Dr. Willis. We're now doing almost $1,500,000. I had no idea I could drop Accounts Receivables the way I did. We reduced our receivables balance from $119,000 to $19,000 in less than one year. Now we never have more than two or three weeks of production in Accounts Receivable. But the best news is that Dr. Willis has helped me accomplish a lot more of the things I wanted to do. Being able to create days the way I want them, instead of the way the patients used to dictate them, has been a Godsend. Now I spend most of my time doing the kind of dentistry I want to do for patients who value that kind of treatment, with the support of a very enthusiastic and happy staff.

I encourage you to learn what Dr. Willis' coaching can do for you. This information could make a huge difference for you between massive success and more of what I was suffering before I met Dr. Willis."
-- Dr. Larry Holt, Hickory, NC

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